Unit 43, P3/M2

P3/M2  Clover Clayden

How Businesses use social media

In this blog i will be studying a case study on how the company LEGO uses social media to their advantage. I will be studying this case study: LEGO Case study, the case study was published on the 23rd January 2015. I will be explaining the benefits and how they have profited from using the social medium they used.

Facebook:

LEGO Facebook page

Using Facebook allows Lego to accommodate for the older generation and allows parents to get involved with their kids more, They use hashtags to make the content on Facebook more accessible to find so that you can look up a specific thing and find it really quickly whereas without a hashtag you would have to sift through a lot of content to find what your looking for and depending on how long ago they posted about it, you could be there for some time.

it also allows for a lot of different people to get involved with it around the world as Facebook is quite a popular social medium around the world. 

LEGO also uses Video posts and Pictures posts to engage their audience and allows them to also advertise their products to the public before release. they also use images and pictures of unique Lego figures that they have made to celebrate the new year or an anniversary. They also comment on post from people which makes it very personal and shows great customer service.

 Twitter:

LEGO Twitter page

Lego uses twitter to post pictures, short videos and updates before school/work and after school/work is finished so they can get people looking at their content when they're most likely to be 'scrolling'. their twitter is where they are more customer service based, they reply, re-tweet, like, potential customers tweets and make it very personal.

Instagram

LEGO Instagram page

Instagram has a younger based audience so more 'kids' will like their page and be interested in them rather than the more adult people on Instagram. Instagram is very visual which LEGO uses to their advantage from short videos to pictures there is no escaping the Lego, this allows them to show off their products and also small tutorials on how to put some of them together.

LEGO have definably profited from this as their customer service has improved immensely and their popularity has improved as well. Social media has been one of the biggest benefits in how Lego has been able to succeed in the 21st century along with keeping the design for the actual product the same. for them though using video and picture social media more would benefit them a great deal as Lego is a visual stimulus that needs to be shown more not written about.

Unit 43, P2

Unit 43, P2, Clover Clayden

P2: Describe how the concept of social media has been used for business.

What is a concept?

A concept is an idea or understanding of something, the concept of social media in business and social media for individuals is the adoption of different communication methods and how to use them effectivly.

Social media and Business

Businesses have been using social media to not only to promote their products, websites, and job applications but also to connect with everyone in that business and include them with updates and changes so that all their staff are up to date with information and that they are all comfortable with what they are doing. It also allows them to suggest changes to the business or to make complaints about how they feel the company should be run or things that need improving that the 'lower ranked' staff members have complained about but haven't been able to have a voice before social media. A good example of this is that where i work they have a google plus page that updates constantly with new things we as a company should be aware of and how us as staff members are able to make these changes happen. it also gives us a voice as we are able to add to start a forum almost so that we can voice our concerns and complaints. 

Businesses also promote their products on social media for example their are advert slots on the side bar of Facebook, a banner on the top of YouTube for advertisements and through out videos, sponsored tweets or Instagram posts that show adverts. in this way social media is vital for businesses to succeed now a days as most people are now using social media to connect with people all over the world. It also allows businesses to expand their market as people all over the world will see these adverts.

Has Social media expanded?

Yes, social media has expanded and it has even expanded into the older generation with people beginning to use Skype and Facebook to keep in touch with their children and grandchildren. Huffingtonpost.com Social media and the elderly this link shows that internet use among 65 years and older has grown 150% from 2011-2012, however it has stayed at that number since 2013 and hasn't increased just stayed steady.